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Secret Tips On Clickbank Refund Rate Calculation & Profitable Products
Alvin Phang  
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If you are new to Internet Marketing, I strongly recommend you click here to sign up for Clickbank as it’s the World’s Largest Digital Merchant where they only sell digital products. Once you have sign up for Clickbank you can select from a various number of products you can find in Clickbank and they will sent you cheques commission by mail!

I was going through a home study course and learn something new today so I thought I share it with you guys. What I am about to share is going to open up your eyes so do take some notes before you proceed.

There are many products in Clickbank but what really determines product can sell? Well many people are not aware that actually Clickbank does provide these information in the marketplace. Here’s is an example how it looks like.

cb2.jpg

Here’s an explanation what the above numbers are taken from Clickbank

1. $Earned/Sale: Average net amount earned per affiliate per referred sale. Note that this is the net earned per actual sale, and so it is impacted by refunds, chargebacks, and sales taxes. Unfunded sales, such as returned checks, do not impact this number.

2. Future $: Average total rebill revenue earned by the affiliate due to sales from a site. Generally this equates to the average sum of all rebills.

3. Total $: The sum of all initial sales and rebills divided by the number of initial sales. It is the average total $ per sale, including all rebills that may come from that sale.

4. %Earned/Sale: Average percentage commission earned per affiliate per referred sale. This number should only vary if the publisher has changed their payout percentage over time.

5. %Referred: Fraction of publisher’s total sales that are referred by affiliates.

6. Gravity: Number of distinct affiliates who earned a commission by referring a paying customer to the publisher’s products. This is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks we add an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.

Here’s A Secret Not Many Are Aware

To determine if a product on Clickbank is profitable you can actually determine by two important numbers the Gravity and the $Earned/sale. Gravity tells you the growth of the product in the past 8 weeks the higher the number means the popular is getting more sales and more popular on the marketplace.

The $Earned/sale will help you determine the account of refund the product has. Before I get into the refund formula you first need to find out how much the product sells online currently.

Firstly you have to visit the product page, for this example it’s at this link here where it sells at retails for US$77 which is called the Retail Price.

If you actually calculate your commission which is 61%, your calculator should show you 46.97, instead it says affiliates earn $36.04 only? Well that’s because Clickbank commission, which is 7.5% + $1. Calculate it with the product price: it take you to approximately $6.77.

Now the actual total profit for affiliates and the merchant is $70.23. Affiliates earn : 61% from $70.23, which results approximately $42.84

Earned per sale is only 36.04, which affiliates will earn for each sale, where was the rest $6.80 gone? it goes to the refund!

Here’s how you calulate the refund rate: ($6.80 / $42.84) x 100% = 15.87% refund rate. It means that this product is not too bad in quality. Guideline find product with refund rates below 25% should be quite alright.

Want A Shortcut To Track Profitable Clickbank Products?

When I found out about this I decided to go around Google to search if there were tools to help me monitor profitable Clickbank and this is what I found.

cb1.jpg

It’s call CBEngine which I think the FREE version tells you enough information to find basic information without showing you the important momentum numbers you see above. What you seen above is only available in the paid version you can actually track and monitor which products in which niches you are doing that is highly profitable and I think this tools will be pretty useful for those who are doing Internet Marketing full time .

Cool stuff huh =) Feel free to drop your comments below or subscribe this blog.

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8 Comments »

Comment by Alvin Phang Subscribed to comments via email
2007-12-07 11:37:48
MyAvatars 0.2

is it me.. anyone any comments on this?

 
Comment by James Mann Subscribed to comments via email
2007-12-07 18:53:46
MyAvatars 0.2

Good day Alvin, thanks for the post.

I am finally getting around to learning more about affiliate marketing and Clickbank is one of the places I am looking for products to match my website themes.

Good to have a little better descriptions of the headers.

Keep up the great posting Alvin.

 
Comment by Mark Subscribed to comments via email
2007-12-08 21:15:39
MyAvatars 0.2

Yo Alvin, great post. For the newbies, know which of the figures to take note is especially important because then they wouldn’t waste time for the products which are not selling well. For newbies, it is very easy to get discouraged and even more so if they don’t get a sale for the 1st few weeks. Thanks again for sharing. Cheers.

 
Comment by Josh Spaulding Subscribed to comments via email
2007-12-08 23:27:53
MyAvatars 0.2

Some very solid advice here Alvin. Many people look only at the “$Earned/Sale” and they should be looking much further than that. That is of course if they are promoting it for money.

If you’re promoting because you honestly recommend it, as we all should be doing, then none of it would matter.

 
Comment by Seeni J G Subscribed to comments via email
2007-12-09 18:51:41
MyAvatars 0.2

wow, this is a very powerful information. I now no need to sit down and crunch all the various numbers to get the best product to promote. But then again, the best product could already be overpromoted, so it might not be the best option.

Seeni
blogmiracle.com

 
Comment by Tali bargains
2007-12-22 12:48:25
MyAvatars 0.2

Hey another terrific blog! I was always hoping someone would do a nice number-crunching summary of Clickbank which has so many stats involved it can get confusing

 
Comment by Andy Durden Subscribed to comments via email
2008-01-02 13:43:17
MyAvatars 0.2

Great advice, Alvin.
I learned a lot from your info.

 
Comment by rolaqonline Subscribed to comments via email
2008-11-06 03:26:02
MyAvatars 0.2

As a complete newbie i enjoy every bit of what is on this blog. you open up my eye to some right ways to post blogs. i;ll come back again

I know you won’t stop the good work!

Warm regards

 
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