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Things You Should Not Do When You Market Online
Alvin Phang  
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I learnt this from first hand experience and I thought I share some insides of some things I learnt recently. Here are 3 good tips you should not do when you do online marketing

1. Never do tons of self promotions on your website or emails.

I learnt this is the hard way when sometimes I tend to promote too much of myself and get negative response from people. So never try to promote yourself too many times.

But also there will be at times you still need to or else no one will know what services or products you offer. I was shocked when I got emails coming in with no idea what products I have. Thus, it still ok once in a while to market your own products.

However, the good thing about this you can actually filter away all those people who are hunting down for free stuff from you and get more qualified people viewing your stuff. As only loyal readers or customers will still stick to you even if you pitch to them.

A good freq of doing this is every 10 email or blog post I sent out I will promote only about 2 to 4 times. The rest of them are pure solid content stuff.

2. Never mass email your list too much

If you are on my mailing list, you know I like to send out tons of email everyday to my readers. I do get complains once in a while stating I sent out lots of email as I sent them out basically almost everyday.

Here are some of my findings of my experience, surprisingly because I sent it out everyday. I get a higher frequency of people coming back to my blog everyday as I blog more and more on my blog.

There will be people who decide not to read and decided to opt-out but it is also a good thing as this will filter away people who just want a free ride.

Because what you targeting for are real qualified readers and customers to your website which will be more open minded when they see you are trying to promote something.

A great way I sent out emails to my list is one time in the morning and one more time in the evening. Testing out your titles will also make it a good way to grab targeted viewers to view your stuff.

3. Never try to hide too much from your customers

If you been a reader of my blog, you know that I am a person who does not hide anything. And I find it’s rather strange that there are many people online who tend to be experts in their fields do not really share much of their knowledge and experience when they do talks or promote online.

Most people I know always advise me not to expose too much information to my customers and even talk about too much detail on some topics which they normally categorized it as some great secret.

The truth is, there is NO SUCH THING as secret now a days. I know it’s hard for you to believe this but there really isn’t any dark secret on how people make money online. They just want to make an impression there is because they want to sell you their secrets!

Although it’s not highly recommended to openly share everything you know, but this is my own believe. The more a person tries to help someone or his customers, the more trust there will be between the reader and the business owner.

It’s sad but it is also kind of truth but being too honest sometimes does have a great disadvantage. Some people may think you are not sure of what you are doing or some people will think hey it’s too simple to believe it’s that simple.

Most of the stuff you see on my blog are actually not planned. And until today I still do that because if I do plan it, what happen is that the writing will not be natural. To keep things easy and honest I always try to talk things openly and give the best honest response to my readers.

I realized by doing this, although I get a small percentage of attention from people BUT I get tons of great referrals and customers referring what knowledge I have to share with them which is PRICELESS.

I can be unethical and keep everything to myself but I still believe in long term, what I am doing now will surely one day bring back 10 times of what I currently have. So I hope this article explains pretty much what I want to achieve in the future.

If you got any similar experience and like to share it with others, feel free to comment below your experience.

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1 Comment »

Comment by Rosli Subscribed to comments via email
2007-07-10 15:18:32
MyAvatars 0.2

Hi Alvin,

I agree with you especially on item no. 3. To me the more we educate people on how to do things right, the more people will trust you and become your friends. I just want to add one more here, that is to apply the phrase “emptying the cup”…that is to leave behind who you are outside and then start go deep below to educate others and later we will learn something from them too. If we are open to teach others, they will also in return will more than willing to teach us.

 
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