| Κορυφαίοι 5 λόγοι για τους οποίους προϊόντα επιστροφής ανθρώπων |
Alvin Phang
27η Μαΐου 2008
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Διάβαζα μέσω των ηλεκτρονικών ταχυδρομείων μου (2.000+ τους) και πήρα να αναγνωρίσω κανένας δεν είναι τέλειος σε αυτόν τον κόσμο ακόμη και παίρνω τους δυστυχισμένους πελάτες μερικές φορές επίσης 
Σκέφτηκα τη διανομή αυτών των πληροφοριών όπως αισθάνθηκα ότι θα ήταν σημαντικό για τους ανθρώπους που σκέφτονται τη δημιουργία των ψηφιακών προϊόντων.
Ένα ψηφιακό προϊόν που απαριθμείται σε Clickbank φτάνει κανονικά μια σειρά ποσοστού επιστροφής ποσού 5 σε 15% με οποιαδήποτε μορφή σε απευθείας σύνδεση προϊόντος που πωλείται. Υπάρχει σε μερικές περιπτώσεις το ποσοστό επιστροφής ποσού παίρνει τόσο υψηλός όπως 90% μερικές φορές έτσι δεν είναι από τους μεγάλους γκουρού που πώλησαν τα μέρη των προϊόντων αλλά τα ποσοστά επιστροφής ποσού τους μπορούν μερικές φορές να είναι μάλλον υψηλά 
Εν πάση περιπτώσει έχω πωλήσει τα ψηφιακά προϊόντα για πιό έπειτα 2 έτη και θα επιθυμούσα να μοιραστώ με σας μερικά εσωτερικά οι κορυφαίοι 5 λόγοι για τους οποίους προϊόντα επιστροφής ανθρώπων.
1. Ανίκανος να μεταφορτώσει το προϊόν
Το Yep ο λόγος αριθ. στις περισσότερες περιπτώσεις ότι δοκιμάζω τους περισσότερους ανθρώπους που επιστρέφουν τα προϊόντα τους είναι επειδή διοικούμενος να πάρουν το προϊόν τους. Έτσι προσπαθήστε να εξασφαλίσετε για να κάνει να μεταφορτώσει τη διαδικασία όσο το δυνατόν μη πιό νοθεύσιμη.
Ο συχνότερα το πρόβλημα εναπόκειται σε μερικούς μη-εσύ καταλαβαίνω άνθρωποι είναι αυτοί ξέχασε να χτυπήσει στο τιμολόγιο παραλαβών αφότου μεταφορτώνει η αγορά τους για να προχωρήσει να πάρει τους (όταν γράφεται σαφώς ότι χτύπησε εδώ για να προχωρήσει )
2. Θέλουν στο Α Ελεύθερος Το αντίγραφο ή κλέβει το προϊόν σας
Ναι αυτό είναι ένας άλλος συγκλονίζοντας λόγος για τον οποίο η επιστροφή ανθρώπων είναι επειδή ακριβώς απλά αγοράζουν και μέσα στις επόμενες 2 ώρες θα το επέστρεφαν αμέσως ακριβώς για να πάρουν ένα ελεύθερο αντίγραφο 
Είναι λυπημένο να δει αυτό αλλά κατ' επανάληψη βλέπω αυτό συμβαίνω σε με πολλές φορές.
Some even went to the extreme thought they are really smart and sent me a complain email stating they made a purchase and did not get their downloads but after I check my invoices I realized they did not even purchase at the first place (simply put they lie that they made a purchase).
Lesson learn here is always request for a receipt number from Clickbank before you give the download details ( there are always people out there who simply lie )
3. They Are Not Free To See Your Product
I am not sure how true this is , but the no.3 reason I always get people emailing me reasons for refund is they said they got into some accident or simply they are not free to look at the product and request for a refund ( pretty strange reason huh imagine you bought a book at MPH and after 2 weeks later you felt you not free to read it you ask a for refund :P)
4. They Did Not Get What They Wanted To Learn About
In some cases, after they have read the salescopy and find out what they bought was information they have already learn before and felt the money spend was not well worth paying as it’s just duplicate content for those experienced marketers.
5. Product Is Not Of Good Quality
So far, for myself I have no complains on the quality of my products so far but this is also another possible reason why people may refund because simply put it your product is not of good quality people will not be happy about it and request for a refund.
To prevent this from happening, what I normally do is to really under promise and over deliver with tons of bonuses and content for my members to go through to help them as much as I can
That’s it, I hope you find these tips really useful for you and if you have any further comments feel free to post them below this post
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I ask for refund when I don’t learn something new and the seller did not deliver their promise of the “biggest secrets no guru wants you to know” and “make $500 a day without lifting a finger”.
For example, looking back at majority of internet marketing products they are all of the same tune. Everyone talked about keyword research(Wordtracker, Overture, Google), PPC(Adwords), SEO(keyword optimization, links), affiliate marketing(Clickbank,CJ,PayDotCom), squeeze page, email marketing, list building so on so forth.
Most are written by guru wannabes trying to make some quick bucks
Some even stuff lots of fluff to inflate the size of their reports with useless texts and images.
Very few are truly above the crowd and most products are simply over-hyped using 10-page long sales letters.
Well it cant be help.. because those Gurus including myself know that people love to buy hype product
Hi Alvin,
Good quality advise from you.. Now i’m starting to understand why people do refunds..
But i’m sure there are alot of pple who do not like the product but feel lazy to get a refund because its too troublesome. So you make some nice profit as well right?
Regards,
Ivan
http://ivan-ong.com
Hi Ivan,
sure am.. but I also make from other areas too… in my niche areas
Alvin,
How about this one.
“Sir, your product was good and I took a couple of ideas. Right now I desperately need a refund, I no longer have a job”
Here’s another interesting one from a stop smoking eBook…
“Your book told me what I could find in Google in about 4/5 hours. I do have to thank you for the link in order to get the patches. Will try them, however, overall your book wasn’t the best. I rather go t omy doctor. Please give me a refund, I never wanted this guide in the first place!
—————————————————
Adjustment, reciprocation. Worked even better for stopping issues and emails. Third, improved quality for scarcity…helped all my products even more. Third testing option soon… physical packages.
I have a few more feedbacks but they are shorter, I loved the longer excuse ones. They provide insights to the mind who actually purchased. Incredible!
Cool topic Alvin.
Boricua
I am reading your blog and others who s addresses I have had for some time , I am starting a blog roll on the flaoutsider.net Its part of another project at icy.21publish.com .Come join the fun create a another blog for fun instead of work ,icy is the independant creative you .I love your work , in the blogging field you guys are at the top of my adventure keep it going . I have no payment processor hooked up to my work, yet but i will when i learn it to learn to fish is as fun as fishing , I will and i can do this and so can you Flaoutsider.
i enjoyed reading “why people refund products” it was very informing.
I think that a big problem (as far as I am concerned) is that far too many ‘Gurus’ ‘Conmen’ call them what you will. Either don’t realise or don’t care that not every person who buys their product is as PC knowledgeable as they are. This, very often can come across as arrogance and indifference. What should not be forgotten is that regardless of how big they may think they are. Negative viral feedback can give them a kick in the A**.
I will never go back to a site that has given bad service. Never. Who can really afford that amount of arrogance?
Remember, Geeks, Gurus, etal. You had to start somewhere.
Be nice to the people on the way up. You may meet them on the way down.
Hi Alvin,
Do you have to repay all the money or does Clickbank also pays back or does the affiliate seller pay back as well : if so that shows which product not to promote in future…
Yeah of course you have to pay them the money
But anyway Clickbank handles that… there is refund article on my blog you can search on which can tell you the refund rate of a product in Clickbank
… and where can we find your refund article Alvin? Thanks!
http://www.gathersuccess.com/affiliate-marketing/secret-tips-on-clickbank-refund-rate-calculation-profitable-products
I got quite lost in your calculation Alvin… Numbers in text never worked for me
Would appreciate it if you did the numbers seperately (do we really need to know that calculation in the first place?)
Thanks!
Hi Alvin
Refund from the purchase is the most scarely to know. Yet there are those who do that - but who are who - we do not know them. If I purchased a products that are too hyped with all the BS. Then my only choice is to get back my money.
Hi, Alvin!
If I’m not mistaken, ClickBank not only charges the publisher a refund fee, but the affiliate marketer as well.
Cheers!
Andy Kong
I have a very low refund rate on Clickbank which I put down to having a very clear and easy to use download page and unadvertised bonuses.
In the IM niche people are savvy and download stuff daily but when you get into the crochet niche (or similar) your instructions have to be very clear and concise.
Cheers Ian
I Make Money While I Sleep!
Great article Alvin. One of the problems is that Clickbank has to lenient of a refund policy. A lot of people know the lenient policy and completely take advantage of it. I’ve talked to quite a few people about this. A product can be very good, but, because of their leniency they will give a refund.
Reasons such as, “Oh well, I decided that I’m not going to get into internet marketing, so this isn’t going to help me.”
That is a completely BS reason to ask for a refund. The product can be great. Most people that use an excuse as shoddy as that, shouldn’t have purchased it in the first place. Problem is, they already have the download. For all we know, they are completely getting all of the benefit from the product. It’s just silly sometimes.
Anyways, guess that’s my rant! LOL
Great article Alvin
Cheers
Davin
It’s sad that people would ask for refunds, immediately after they downloaded a product. Is the refund granted to them by a system? OR does the seller have to clear the refund back?