| Marketing Blog - Part 1 營銷博客-第1部分 |
Alvin Phang May 18th, 2007 艾文攀 2007年5月18日 del.icio.us it! del.icio.us ! | | reddit it! reddit ! | | stumble it! 蹣跚! |
Before I go into real details about creating an online marketing blog , it is very important you first need to know what is the focus behind your blog.之前,我去轉化為現實的細節,關於建立一個在線營銷博客,這是非常重要的,你首先要知道什麼是重點,背後的您的博客。
Step 1 - Research 第1步-研究
99% of most marketers will always make this mistake, they go out to find a product in clickbank or paydotcom based on the number of sales of on a product. 99 % ,大部分的營銷都會這個錯誤,他們走出去,尋找產品在clickbank或paydotcom的基礎上,有多少的銷售就一個產品。
The real真正的 secret秘密 to making tons of money online, it’s hard to believe but DO NOT sell使噸的錢上網,這是很難令人相信,但不賣 Internet Marketing網路行銷 related products.相關產品。 When you do your research online on keywords, you would want to first find out if there is demand for that product by looking at the key phrases that people may search on.當您做您的研究在網上的關鍵字,您想先看看,如果有需求,該產品看,關鍵短語的人可能就搜索。
Example, if you do a keyword research on Computer Hardware in overture例如,如果您做了關鍵字的研究計算機硬件在序曲 tool工具 bar, you will get 59832 searches per month count for the keyword computer hardware.酒吧,你會得到59832搜查每月計數為關鍵字的計算機硬件。 What this tell you when you are doing your marketing blog that there is a demand for it.這告訴你,當你正在做您的營銷博客是有需求。
However, the right way to select keywords.但是,正確的方式來選擇的關鍵字。 You must be also aware of the competition.您必須也知道競爭。 For the keyword computer hardware there is a huge competition of 390,000,000 sites that are related to the word computer hardware.為關鍵字的計算機硬件有是一個巨大的競爭390000000相關的網站字,計算機硬件。
Some guideline when you do your research, Demand should above 1,000 and Competition below 2 Million would make a good keyword to do Search Engine Optimization on.一些指引,當您做您的研究,上述的需求,應1000年和競爭低於2萬美元將有一個良好的關鍵字做搜索引擎優化上。
Step 2 - Finding the right product to sell 第2步-尋找合適的產品出售
Now that you know what keywords are great niches, you would want to find a product to sell to these people.現在您知道什麼樣的關鍵字都是偉大的骨灰龕,你會想尋找一個產品出售給這些人。 The best and most profitable type of product to sell would be digital information.最佳和最有利可圖的產品類型,以出售,將數字信息。
When choosing an affiliate product, there are two key things you want to take note of.當選擇的附屬產品,有兩個關鍵的東西,您要注意。 First the quality of the product, it is a good product.首先是產品的質量,這是一個很好的產品。 The best way to know is you buy the product and test out the things taught in the e-book.最好的方法知道的是您購買的產品和測試出來的東西,教授,在電子圖書。
The second most important thing to look out for is the sale copy of the product.第二個最重要的事,看出來是出售複製的產品。 Because on the internet we can only capture a person attention in the first 4 seconds, you want to ensure if the sale copy does that.因為在互聯網上,我們只能捕捉一個人的注意,在頭4秒鐘,你想,以確保如果出售複製做到這一點。 While reading the sale copy will you yourself would be interested to buy the product?雖然讀的銷售拷貝,將你將有興趣購買的產品嗎? These are the few things you want to consider when selecting a product.這些都是幾件事您想要時要考慮選擇一個產品。
If you seriously need help in marketing online, you would want to grab如果你認真需要幫助的營銷網絡,你會想攫取 this這個 . 。 Which I spent hours creating real quality content on it to help you in your business.我花了許多時間花在創造真正的優質內容,它以幫助您在您的業務。 That’s all from me today, catch up with you soon in the next part. thatâ € ™ s所有從我今天,急起直追,盡快與您,在未來的一部分。
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Hi Alvin,喜阿爾文,
Great info as usual from you.偉大的信息如常由你。 Doing a keyword research for any affiliate product selection to sell is very important.做了關鍵字研究任何聯屬機構,產品選型銷售是非常重要的。
The other way may be is go to ebay and see what is the latest product that people are searching.另一條路可能是去eBay和看到什麼是最新的產品,人們正在尋找。 There will be great too.會有很大的。
My 2cents comments, hope that’s help我2cents的意見,希望的幫助
To your success.以您的成功。
flwong
Another great resource would be going to Amazon and see what are the best selling books and topics另一個偉大的資源將前往亞馬遜河,看看什麼是最暢銷的書籍和話題
Alvin艾文
I don’t mean to be rude.我不意味著要粗魯。 Since 8 years ago when I first starting study and learn about internet marketing, many internet marketing experts advice people DO NOT sell internet marketing related products or services.自8年前當我第一次開始研究和了解網際網路行銷,許多互聯網營銷專家的意見,人民不出售網絡營銷相關的產品或服務。 Interestingly there are more new people coming into the internet marketing industry every day and at the same this same group of people advice others not to go into in IM industry.有趣的,還有更多新的人進入網絡營銷業,每天和在同這同一群人的意見,別人不能進入,在即時信息行業。
Would you like to comment on that?你想對此有何評論?
Honestly I feel that there are still lots of money can be made in the niche internet marketing sector eg targeting at Asian market老實說,我覺得仍然有很多錢可以作出,在利基互聯網營銷部門,例如針對亞洲市場
There are a lot of hype on the web about internet marketing.有很多的炒作在互聯網上關於網絡營銷。 If one can come out and share how he has really use IM into a non IM market, trust me, a lot of people will be listening and reading his stuff.如果可以站出來,分享他如何真正使用IM成為一個非即時通訊市場,相信我,很多人將聆聽和閱讀他的東西。 This is another niche of IM that not many internet marketers are doing and I believe there are money to be made here.這是另一種特殊的IM沒有很多互聯網營銷正在做的事情,我相信有金錢來這裡提出的。
Hey Michael,嘿,何敏嘉,
Thanks for your honest response.感謝您的誠實的回應。
I dont really get your question but I think I know what you are asking. i不用真正得到你的問題,但我認為我知道您的要求。 From my experience in IM, I noticed since the World Internet Summit, more and more Singaporeans especially are going into Internet Marketing.從我的經驗,在即時通訊,我注意到,由於世界首腦會議的互聯網,越來越多的新加坡人,特別是是進入互聯網營銷。
There are many Gurus will teach you how to sell their products and some will teach you how to sell niches.有很多大師會教你如何出售自己的產品和有些人會教你如何出售靈灰龕。
The truth is, if you are to go with Niche and non internet related niches, your competition playing field will not be as big when you are trying to market a IM product.事實是,如果你是去與利基和非與互聯網有關的骨灰龕,您的競爭公平的競爭環境將不會那麼大,當您正嘗試市場即時通訊產品。
Just imagine if you are promoting a IM product, the people who are looking for these IM products maybe newbies but there are a another set of them who are smart marketers they can copy what you do and recreate another similar product.試想如果您是促進即時通訊產品,誰的人正在尋找這些IM產品,也許新手,但有一另一套他們誰是明智的商家,他們可以複製你這樣做並重新建立另一個類似的產品。
Although I am a Asian myself, it kind of sad but it quite a true fact.我雖然是亞洲自己,這種可悲的,但有不少真正的事實。 Especially my own country man, THEY DO NOT LIKE to support their own country man.特別是我自己的國家男子,他們不喜歡以支持自己國家的男子。 They prefer to be taught by a foreign country trainer then their own people.他們寧願教授由一個外國教練,然後他們自己的人民。
Some of you may not agree, but my click bank commission checks proofs it..你們當中有些人可能不同意,但我按銀行委員會的檢查證明,它.. as I have more customers from Overseas then my own country man =(正如我擁有更多的客戶來自海外,然後我自己的國家男子= (
There is friend of mine who is specially in niche marketing, and he is very good at it… you can check it out at有朋友礦井誰是專門在利基市場營銷,和他是非常好,它…您可以檢查出來,在 www.GatherSuccess.com/go/zack www.gathersuccess.com /去/ zack . 。
Zack is very close friend of mine online, and I want to stop him from releasing this because he is really exposing all his secrets that he even put up some of his niche examples in the product =P zack是非常密切的朋友,排雷在線,我想阻止他釋放,這是因為他實在是暴露了他的所有秘密,他甚至提出他的一些特殊的例子,在產品= p
I hope this will answer your questions, hear from you soon.我希望這將回答您的問題,聽到您盡快。
Hi Alvin喜阿爾文
Frankly speaking marketing on the internet is not much different from direct respond marketing in the offline world.老實說,市場營銷在互聯網上並無太大的差異,直接作出回應,市場營銷在離線世界。 Except that with internet, it makes marketing a lot more efficient and cost a lot a lesser (and most of the time free).除與因特網,它使營銷了很多更具效率和效益有很多較小(和大部分的時間免費) 。
To become successful in marketing on the internet, like any business, there are a few basic things one need to do right.要成為成功的營銷在互聯網上,如同任何業務,有幾個基本的東西,一需要做的權利。
And when one do it right, even without knowing how to do the fancy stuff like SEO, getting top rank on google by playing the search engine game, creating flashing graphic banners, adding audio and video etc, one can make making good income by using the internet to market his business.當一個這樣做的權利,甚至不知道怎麼做喜歡的東西一樣,徐,獲得頂端的排名在Google上打搜索引擎的遊戲,創造閃動圖形橫額,加入音頻和視頻等,一可以取得良好的收入用互聯網市場的業務。
The fundamental things are:根本的東西是:
- providing real valuable information to educate people about the topic related to the industry (much be something that close to their heart). -提供真正有價值的信息,教育人們了解相關的主題,向業界(多少有些接近他們的心) 。 The key is to educate and not to sell them.關鍵是要教育,而不是向他們兜售。
- write to them as if you are talking to them as your friend -請寫信給他們,因為如果你說的是他們作為您的朋友
- focus on building relationship thru your writing and sharing on the internet. -著眼於建設的關係,通過您的寫作和分享在互聯網上。 (People buy from people they trust and like. There are many goo books on the topic eg books by Tom Hopkin and Zig Ziglar) (人購買從人民的信任和他們一樣,有很多具書籍關於這個專題的書籍,例如由Tom hopkin和之ziglar )
- Always offer good information (eg reports. ebook) in exchange for their contact so that you can comunicate with them regularly and build trust and relationship. -始終提供良好的信息(如報告。電子書) ,以換取他們聯繫,使您可以c omunicate與他們定期和建立信任和關係。 You will have unlimited opportunty to market to them when you have their contact so long as they like your sharing on the internet and stay on your list)您將有無限的opportunty市場給他們當您有他們的聯繫,只要他們喜歡你共享互聯網上和留在您的名單)
- Hard working and take action (too many people learn and talk, but little or no action) -勤奮工作,並採取行動(的人太多,學習和討論,但很少或根本沒有行動)
- never give up (there is no failure except failure to act) -永不放棄(是沒有失敗,除了未能採取行動)
One need not have beautiful and fancy web site with all kind of whistler and bells to make buy. 1 ,無須有美麗的花式和網站與所有種惠斯勒和編鐘,使購買。 There are many plain looking and sometime even ugly formatted site that attract a lot of people to their site and make lots of good money for the business owner.有很多前瞻性和平原的某個時候,甚至醜陋的格式化的網站,吸引了不少人在其網站上做出了很多很好的資金用於企業的所有者。 Eg of a plain looking site but make lots of money are one of the later Gary Halbert at例如,一個平原尋找網站,但賺進大筆鈔票之一,後來在程介南halbert http://www.thegaryhalbertletter.com/
Some highlight recommend marketing experts that I’d recommend anyone who want to become successful in online and offline marketing:一些突出的營銷專家建議,我要建議的人誰不想成為成功的在線和離線營銷:
- Dan Kennedy -丹肯尼迪
- Jay Abraham -傑伊亞伯拉罕
- Brian Tracy -布萊恩特雷西
- Brad Sugars -布拉德糖
- John Reese (TrafficSecrets.com) -約翰里斯( t rafficsecrets.com)
Whether it is offline or online business, one must get the basic things right first in order to succeed.無論是脫機或聯機的業務之一,必須得到基本的東西的權利,首先要想取得成功。 There are always fundamental success factors that apply to all kind of business.總是有一些成功的根本因素,適用於所有種業務。 Without getting them right, no matter how much one do the other fancy stuff, the person will not succeed in a big way.沒有得到他們的權利,不管有多大一做其他喜歡的東西,人是不會得逞的,在一個大的方式。
Alvin艾文
Hi Alvin..喜艾文.. thanks for your long response!感謝您長期的反應! =) I was amazed that you wake up kind of early to read my blog =) haha = )我感到吃驚,你醒來種早期閱讀我的博客= ) haha
Thanks so much Alvin for your response on the topic.感謝這麼多阿爾文為您的回應主題。
I totally agree with what you have said that is the reason why, I tend to give more information then ask people to buy from me.我完全同意你所說,這是原因,我傾向於提供更多的信息,然後請人購買由我。
I believe in giving value to my readers so that it creates that trust there =) I did many Hit Report at我相信,在給予的價值,我的讀者,以便它創造了這種信任有= )我本來有很多擊中報告 http://www.gathersuccess.com/tags/hits-report/ which actually helped many other bloggers can traffic for their blogs.這實際上幫助許多其他博客的交通可以在其博客。
I think what’s the most important thing of what you shared is the strong will to not give up if you have read my story at我覺得什麼樣的,最重要的事是什麼,您共享是堅強的意志,以不會放棄如果你有看過我的故事 http://www.gathersuccess.com/announcments/alvin-phangs-personnel-story you know I have a very strong will to succeed =)你知道,我有一個非常堅強的意志成功= )
Hi Alvin喜阿爾文
The reason why I write here is becos I read your story earlier on (about three weeks ago) and I know that you are determined to succeed.我之所以寫在這裡是becos我看了您的故事,在較早前(約三個星期前)和我知道你有決心取得成功。
Usually I do not bother to write at forum and other blog because I notice one common things in successful online business owners is that they do not spend much of their time on others’ blog and forum.通常我不打擾寫在論壇和其他博客,因為我看到一個共同的東西,成功的網上經營業主的是,他們不花很多的時間在別人的博客和論壇。 They do visit them by understanding their market and to know what are the hot topics in the market place so that they can better serve and target them.他們這樣做訪問他們了解他們的市場,並且知道什麼是熱門話題,在市場上的地方,使他們能提供更好的服務和目標。
Alvin, you may like about this.艾文,您可能會想這個問題。 I sense that the market that you are targetting current are very competitive and many people in this market are not buying much.我覺得市場你是針對當前是非常的競爭力,很多人在這個市場是不買得多。 They are seeking free information.他們正在尋求自由的信息。 Therefore very little money to be made for new comers.因此很少的金錢來取得了新的來者不拒。
A better target may be the people who are currently in sales or have a business and seriously want to learn about how to use the internet to help them gain more prospects, clients and sales.更好的目標可能是人誰是目前在銷售或有業務和認真想要了解如何使用互聯網,幫助他們獲得更多的前景,客戶和銷售。
Many people (not all) who don’t have a real business yet are just seeing how to use the IM to make money without having any business idea or willing to do the real work.很多人(不是全部)誰沒有一個真正的業務還只是看到如何使用即時通訊要賺錢,無須任何的經營理念或願意這樣做,真正的工作。 They treat IM as just a another business opportunities to make a few dollars here and there.他們對待即時通訊只是另一個商業機會,使幾塊錢在這裡和那裡。 (like how many people treat MLM). (如有多少人對待傳銷) 。 It is very sad.這是非常可悲的。
To become successful, people should stop seeking business opportunitie but to spend them learn and build a real business.要成為成功的,人們應該停止尋求商業opportunitie ,但花費他們學習,建立一個真正的商業。 IM can certainly be real good business provided the person do the real work and not just continue to dream on, talk at forum etc. Like in any industry, there will only be 20% of the people actually do the work and become successful, 80% of them will just dreamers and you will see them any more as they will move on to seek another money making opportunity.即時通訊當然可以真正良好的營商提供的人做真正的工作,而不只是繼續的夢想,談在論壇等一樣,在任何行業,將只有20 %的人,其實做這項工作,並成為成功的話, 80 %的人會只是夢想家,您將會看到他們的任何更多,因為他們會提出對尋求另一個賺錢的機會。
I see this not just in IM industry, but also in other industry that I previously involved and currently doing.我認為這不僅是在即時信息行業,而且在其他行業,我以前所涉及的和目前的做法。
Hi Alvin,喜阿爾文,
I think I know where you are getting into.我認為我知道你身在何處進入。 Infact I am very aware of the market I am targeting now is very competitive. infact我很了解市場,我現在的目標是非常具有競爭力。
I am now in the process of venturing into another bigger market to show people how to generate leads for their business by using blogs.我現在在這個過程中的冒險進入另一個更大的市場,向大家展示如何產生,導致他們的業務使用博客。
I realized many website owners who do business have a lot of things they can do in their business but they are not doing it right.我意識到,許多網站所有者誰做的業務有很多的東西,他們可以做他們的業務,但他們沒有這樣做的權利。
Hi Alvin,喜阿爾文,
Frankly speaking, I can see that you are very passionate about the topic of IM and really want to give value to the market place.老實說,我可以看到你很熱情,有關的話題IM和真的不想給價值市場。 You are working very hard I can see你的工作很努力,我可以見
Having said that, the topic about teaching business owner to use blog in generating leads and sales is not news.話雖如此,這個專題的教學企業主使用博客在發電線索和銷售不是新聞。 Quite many IMarketer has covered the ground and not many of them create a big wave.不少imarketer已覆蓋地面,而不是他們中的許多創造一個大浪。
One mean reason is that majority of business owners are not willing to put in time and effort to write their business blog regularly with good value information.一指的原因是,大多數企業主是不是願意把在時間和精力來寫他們的業務博客定期與良好價值的資料。 Writing is simply not the interest of many business owners.寫作是根本的利益,很多企業老闆。
Furthermore there are so many gurus that people can choose from to learn about the various topic in internet marketing.此外,有這麼多的大師,人們可以選擇以了解有關的各種話題,在網際網路行銷。 Unless one can come from a very unique angles, it is a tought game to play for newcomers wanting to create a name for themselves in this highly competitive industry.除非一可以來自一個非常獨特的角度,這是一個tought遊戲發揮,為新人要創建一個名稱為自己在這高度競爭性的行業。
One good approach is to first established yourself very successful in a non internet marketing industry using internet marketing.一好方法是,首先建立了自己非常成功,在一個非網絡營銷行業使用網絡營銷。 Make lots of money in that industry and make a name for yourself.賺進大筆鈔票,在工業和作出的名稱為自己。 One you have done that, tell the world about your success story and give the proof. 1你有這樣做,告訴世界關於您的成功故事,並給予證明。 When you have that, many people to serious pay attention to what you are going to teach them about internet marketing.當您有,很多人的嚴重注意什麼你要教導他們有關互聯網營銷。
Good example are like:很好的例子,就像是:
- Frank Kern who prove his worth in non IT industry like his parrot site and many others -坦率的克恩誰證明自己的價值在非I T行業一樣,他的鸚鵡網站和許多其他
- John Reese about his success stories in various industries before he comes into the IM industry -約翰雷斯對他的成功故事,在各行業之前,他生效即時信息行業
- the late Corey Rudl about his car secrets site -後期( C oreyr udl關於他的汽車機密網站
- Rosalind Gardner about her online dating service review site -羅莎琳德加德納對她的網上約會服務檢討網站
etc等
These people have prove their worth and when they speak, people give give them their ears.這些人已證明其價值