| The Truth Behind Online Marketing |
Alvin Phang
Aug 25th, 2007
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I was surfing around and happen to see some interesting sites showing a list of people making 5 figures online. Then as usual I am a VERY SKEPTICAL person with so much hype now a days. It is hard to trust who is real and who is not. I realized that most people who claims they make tons and tons of cash online are not really 100% truth.
Some part of it is truth but mainly when you read salescopy we as marketers know it’s not really 100% truth. Because many people DO NOT understand the function of a salescopy. I was surprised myself when I first heard about the term salescopy even, I did not know then it was actually a word =P
Anyway here’s a brief description of the function of a salescopy
A salescopy has only one role and only one role only to convince you as a viewer to convert you to a buyer to purchase a product. Most salescopy will start off with a headline and later on followed by a problem that most people have. Later on talking about the product with features that solves the problem.
Most of the time at this point, they would add in testimonials and also benefits to give the product more creditability for the product. That’s the reason why you see over 12+ testimonials that can be seen at my product here. It is only wise to put only real testimonials with real names because if you happen to put a name that is someone famous you are in for trouble! =P
So most of the salescopy online are actually quite hype up but it’s perfectly alright because the function of it is to convert the viewer to a buyer and it truly works very well..
But there is someone else there no one really shares and I got to learn this through learning along the way in the Internet Marketing trade. We have a deep trade secret and that is, we always want to make sure you are always hungry for more information and give you tons of information to see. You know why? Because we will always want to under promise on the main salescopy and over delivery in the product! This way the customer will always feel happy.
Another Secret How People Get Traffic Spikes And Great Success
While most people will only see the obvious I always look behind the obvious and hunt down the reasons and how people become successful. Most often Gurus as they are labeled are very successful because they have spent Years and Months doing testing and marketing for their products.
You will be suprised when you do a research the number of offline promoting and online advertisement they do just to get popular on the online market. Do you know that most of the popular blogs online that start off to be so popular is because they spent US$10,000 a month on advertising their websites! And the funny part they use the traffic spikes they have to say they are using some special secret tactic that got the traffic =P So that’s how wonderful marketing is, I was tricked too but it seems every so called popular Guru some how of rather have advertise with lots of cash before they are actually famous =P If you do not believe me just Google their name and look for areas where they advertise online or offline. =)
Most often I found out especially a reason one I was looking at talking about 1 Million traffic per month on his site is due to his US$20,000 budget he spends on offline advertisement and in his ebook he even admitted he spent it .. =)
Marketing online is actually the same as offline, it took me REALLY long to realized this until I started advertising myself and saw the benefits of doing it. But I am sharing this with you guys just to let you know some insides what Internet Marketing trade is about =)
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Hi Alvin,
Thanks for sharing, i also have the same thought with you about Sales copy witting and online business. You need to spend a lot of time before seeing the result. No pain no Gain!
Do visit my blog and give some comments. Thanks
http://internetmarketingtipsweb.blogspot.com/
Bernard
http://www.asiainternetmarketingacademy.com/
Hi Alvin,
Thank you so much for all the help you have rendered me thus far. I guess I will have to be patient and keep learning and tweaking the system and find out why somethings work and some do not work!
Rgds
Omar Bin Ali
Yep, marketing is about getting as many exposure to as many people as possible so as to achieve top of the mind recall.
Hi Alvin,
You have been the guiding light to many like us..ths fact that u have gone thru many failures, and learning from it, and teaching others not to fall, or at least not fall hard!
Kepp up the good work bro, and i’m looking fwd to going for your programme.
God bless
Anil
youe welcome guys.. I am glad you guys are enjoying the content I am generating out.. more to come =)
Love this post. I’m an example of someone who got sold by a great sales copy a few times before I got a bit smarter and sat down to figure out why I bought something, rather than just buying it first !
Am glad I wasn’t the only one who thought it was easy at first !
BTW, you’ve been given an award !!
It’s kind of a girly thing, but since I got given it first and have to find someone else to give it to, I’m giving it to you !
You can see your award at http://lonelysurfer.wordpress.com/2007/08/27/nice-matters-award/
haha.. thanks for the award.. it really is very giry looking.. here’s an idea for you… change your award logo to be size 50 x 50 pixels and made is availiable as a widget or something that bloggers like me can put it on my blog.. gives u a free backlink =)
huh ? I get the concept of what you are talking about but have no idea how to do it ! Still, I will put the idea into my blog. It’s not true that you only need to know how to market things. Without enough computer background, it’s hard to be creative cos I don’t know what I can actually do.
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well one way to go around it go to scriptlance.com and ask people do for you =)
eek ! How did my posting of your article come out as a comment ? Does anything with a link to your article come out ? lucky I didn’t say anything bad about you !!
it’s what we call a trackback link =)