
Hey guys! That’s Thomas on the left and Sant on the right. I was recently invited to their first book launch “Secrets To Dominate Your Niche” (More Information On The Book Can Be Found at www.SecretsToDominateYourNiche.com) and I really had a great time there with lots of nice people and great food at the event and also not forgetting the babes too
I got to give it to Sant for always being different from the rest and it’s no surprised since he knows the secrets to dominating his niche
Unlike many book launches he actually holds his book launch at a thumper at Goodwood Hotel, check out the cool place

There were really lots of interesting well known people at the event, among them were Dennis Wee & Ewen Chia was there too

About Secrets To Dominate Your Niche
When Sant first past me a copy I was really amazed by the amount of content he added in to the book. It has a total 310 pages in the book which explains in great details about how you can really outwit, outsell and outperform your biggest business competitors and dominate your niche immediately!
A bit about who Sant Qiu is, he is an entrepreneur and highly sought-after Profit Strategist who specializes in helping small -to medium-sized businesses radically increase their profits really fast! Amoung some of his big clients which he helped to build up their brands were Adam Khoo and Dennis Wee who is a self-made millionaire entrepreneur.
So Sant really knows his stuff guys, if you really interested to know how to dominate your niche in any market regardless offline or online do get this book! I highly recommend it!
For instance, in page 183 I have learn lots of great tips where Sant shared about you can expand your circle of influence with people around and increase your brand. The most interesting part was, I know for a fact the only way you can learn this before the book was launch was only through his coaching program which people pay thousands of dollars for and now you are getting it all in just one book! I got to kill Sant for exposing so much secrets in the book.. haha.
For Thomas Fernandez, he is also someone with lots of experience in business which he is currently the Chairman and CEO of PestBusters Pte Ltd which in Singapore today is the No.1 Brand as his company has managed to dominate 95 percent of the highly competitive high-end market of the pest control industry!
In page 235 of the book Thomas reveals how he clinched a coveted major contract with a well-known 5-star hotel in Singapore, his company’s first major client, in spite of being the “unproven” newcomer in the pest control industry. He did this by using one of the strategies detailed in the book—offering a gutsy guarantee. The book also tells the reader how they can use this strategy in several different ways.
And if the reader has the guts to put all the strategies to good use in their business, then one of the not-to-be-missed chapters shows you how to pit yourself against the market leader in your industry and come out tops. In the chapter Differentiate By Polarity Positioning, the authors explains why picking a fierce fight against the biggest competitor can be a smart move to quickly gain market share and establish your brand. (Hint: this is what made Apple Inc extremely successful.)

The book contains specific, sometimes contrarian and radical strategies of how a business can differentiate itself in many ways, such as being a leader, being a specialist and even by charging premium prices. The authors show that these strategies really work in the real business world by citing proven examples of how these have been used successfully by other entrepreneurs as well. What’s most refreshing is the fact that they unselfishly share these “niche domination secrets” in detail and break them down into easy-to-follow steps.
Readers will also find nuggets of business wisdom in the form of Success Keys in the second chapter, which details ways to develop the right entrepreneurial mindset to succeed; as well as management and R&D tips to grow their company in the last two chapters. Any businessman or aspiring entrepreneur would certainly benefit from these insightful “secrets” to gain market share and increase their profits.
It is no wonder that well-known local entrepreneurs like Elim Chew, Douglas Foo, Adam Khoo and Lawrence Leow enthusiastically endorse this book. Even educators from prominent institutions such as SMU, Cornell-Nanyang Institute of Hospitality Management and Singapore Polytechnic have given the book rave reviews.
To get a copy of the book you can either go to their website at www.SecretsToDominateYourNiche.com or you can get it at the nearest bookstores like MPH, Borders, Kinokuniya and Popular. And the book is so hot now locally that it’s currently one of the best sellers at many of the bookstores in Singapore. Check out the photo below

My Thoughts On The Book
I have not really gone through the whole book to give it a really great review on it yet, but I have read about 4 chapters in the book already and what I really love about the book is how open Sant and Thomas were into sharing real secrets on how do they build up their businesses. Not only that, there are numerous examples which you can also use to follow and use for your business. Also, to make things even better, in most of the chapters there are also action steps given in the book.
Unlike many books you buy at the bookstore this is one book that really delivers great solid content showing you in great detail how you can dominate your niche
Thanks Sant and Thomas for coming out this wondering book now I am all geared up to dominate the online blogging marketing

Are you interested to get a copy yourself? Well I was lucky enough to be given 5 copies of books to be given away to 5 lucky readers worth SG$30.00 each. All you need to do to qualify is to comment below how do you differentiate yourself from your competitors and how are you going to use this book for your business.
The best 5 entries will get a limited edition autographed physical book of the “Secrets To Dominate Your Niche” mailed to your door step! So what are you waiting for? Start commenting below 
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