
Θυμάμαι τον πρώτο χρόνο όταν μαθαίνει αρχικά το Ι για SEO που προήλθε πραγματικά από τον ιστοχώρο του τοίχου του Aaron www.SeoBook.com. Είναι κύριος σε SEO και εάν θέλετε να μάθετε περισσότερους για SEO εσείς πρέπει να μάθει από τον τοίχο του Aaron
Επειδή έχω ωφεληθεί τα μέρη από δικούς του που διδάσκουν αποφάσισα να τον ρίξω ηλεκτρονικό ταχυδρομείο για μια συνέντευξη. Και ήμουν αρκετά αρκετά τυχερός να τον πάρω για να κάνω μια συνέντευξη με με μέσω του ηλεκτρονικού ταχυδρομείου. Σκέφτηκα θα ήταν μεγάλο να μοιραστούν με σας μερικές ερωτήσεις τον ρώτησα.
Εδώ είναι η συνέντευξη με τον τοίχο του Aaron
1. Μπορείτε να δώσετε μια συνοπτική εισαγωγή για σας και πώς πήρατε αρχισμένοι
η επιχείρηση SEO;
Ο πρώτος ιστοχώρος μου ήταν κομπάζει τον ιστοχώρο και δεν είχα κανένα χρήμα όταν πήρα στον Ιστό. Από την οργανική αναζήτηση φάνηκε ένα προφανές βήμα. Έκανα μια άλλη περιοχή γράφοντας κάτω τις σημειώσεις για με όπως εμάθαινα και ένα πρόσωπο συνάντησε τυχαία την περιοχή και θέλησε να με μισθώσει. Προσπάθησα αλλά ήταν απρόθυμος στην άρνησή μου. Έναν μήνα αργότερα έκανε χιλιάδες δολάρια να ωφεληθούν από την υπηρεσία $100 SEO μου και έτσι η σταδιοδρομία μου άρχισε.
2. Υπάρχουν πολλοί αποκαλούμενοι εμπειρογνώμονες SEO έξω εκεί, αλλά τι κάνετε διαφορετικός από το υπόλοιπο;
Έχω εργαστεί με μερικά από το μεγαλύτερο σε απευθείας σύνδεση και μικρό mom οικιακών εμπορικών σημάτων και σκάω τους ιστοχώρους τύπων. Λίγο SEOs έχει εκείνη την ευκαιρία να αποκτήσει τις επιγνώσεις που παίρνετε από εκείνη την σειρά της εμπειρίας.
Εάν το SeoBook.com ως περιοχή πέθανε αύριο και δεν πώλησα SEO συμβουλευτικός θα έκανα ακόμα ένα αγαθό ζωντανό… δηλ.: I use my own advice as well as giving it out. I also rank on the first page of Google’s search results for “seo.” Rather than always trying to be right and give a black and white yes or no answer I realize many questions require deeper context. Understanding why things are how they are also helps you figure out where they may go as the structure of the web changes.
3. Everyone online is now fighting to get high rankings in Google is that really important?
Most businesses can enhance their exposure and profits through search. It is not for everyone, but maybe only 98% of the market needs it. ![]()
4. If I am a newbie to SEO, do you have any advice how can I get started to SEO my web pages to be friendly with search engines?
I created two guides to really help begginers. One is blog specific and the other is more general. Since you run a blog I would suggest reading The Blogger’s Guide to SEO ( http://www.seobook.com/bloggers ), though the Work.com guide to learning SEO ( http://www.work.com/learning-search-engine-optimization-1053/ ) should be helpful too.
5. What are the top search engine would you recommend for people to SEO on and how can we go about to start doing SEO for our web pages?
In most places Google is the market leader. They are the engine with the most traffic worth focusing on the most in most markets. In some foreign markets other search players lead the market. This global search report ( http://www.multilingual-search.com/global-search-report-2007-released-free-pdf/15/10/2007 ) should help you identify other important engines in those markets.
6. It is truth that search engines loves blog more then normal websites?
The answer here is yes, and for a wide array of reasons.
- Blogs allow you to regularly publish bite sized targeted content.
- People can subscribe to your feed and be notified anytime you post new stuff.
- Over time that builds a large base of subscribers.
- Whenever you have new content that means hundreds or thousands of people who like your field see it right away. If they like it and link at it then your rankings go up further.
- Blogging is generally quite conversational in nature. Publishing a blog makes it easier for others to learn to trust you and want to link to you.
7. What are the important factors to consider when doing SEO? It is all about just collected good quality backlinks to get good rankings?
Currently backlinks are the leading key. But you also need to get the right kinds of links. If I am buying 10,000 links at $20 a month each that is $200,000 in recurring ad spend. If I am getting 100,000 free links that do not require recurring payment that is a big advantage worth a lot of money (assuming my on site sales process and site structure are designed to convert link equity and rankings into money). Plus when people mention your site in a positive light it builds believers and transfers trust to your site. Something that is hard to get by just renting links. And that is why content has to be part of your link strategy.
8. Where do you get your knowledge and experiences in SEO?
My wife (http://www.heygio.com) and I publish a lot of websites, worked for a diverse set of clients, and have some great friends who monitor the search space as well as we do.
9. Do you use any software to do your SEO? Can you recommend a few to us and explain why you use them?
We offer a lot of free SEO tools ( http://tools.seobook.com/ ) on our website that I use on a daily basis. My favorite tool is SEO for Firefox. Beyond that, I also like many of the competitive research tools like Compete.com Search Analytics, SEO Digger, and Microsoft’s Ad Intelligence plug in. And every SEO should be using an analytics product of some sort.
10. I would not say I am an SEO expert myself but from my experience is SEO all about ensuring the title tags, meta tags and url tags and backlinks are catered to the keywords you want to target?
Absolutely correct. And then beyond just ranking for keywords you also want to create content that people want to talk about and share…and that could be because they love you, they hate you, you made them laugh, or you offer a great useful utility.
11. Is there any sure way to find out what we do with our website for SEO is the right way or wrong way?
The easiest way is to set a baseline and start tracking. Use analytics tools to track general traffic trends and use our rank checker ( http://tools.seobook.com/firefox/rank-checker/ ) to track your rankings for important keywords. Keep in mind that even if your rankings fluctuate a lot and rankings sometime drop that is fine so long as your general traffic trend is increasing.
12. Lastly, we know you wrote a really powerful book called the SEObook, I got a copy myself and I feel it’s a great book and you maybe share with us what inspired you to start writing that book?
I saw that search was getting harder…but I loved the field. At that point in time I also realized that selling consulting was a rough business model (for both clients and consultants). I figured the ebook could help a lot of people. Around 13,000 people bought it and thousands more got it through other means. So it ended up working out a bit better than I expected. But since I am only one person, as search keeps growing more complex I had to change my business model to focus on deeper customer relationships. That is why we launched our SEO training program ( http://training.seobook.com/ ).
Summary
Overall you can see from this interview what Aaron shared has really lots of fine details into SEO. If you like this post do remember to subscribe to this blog, also if you any further comment do input your comments below.
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