
I remember the first time when I first learn about SEO it actually came from Aaron Wall’s website at我记得第一次当我第一次了解徐它实际上来自亚伦墙的网页 www.SeoBook.com www.seobook.com . 。 He is a master in SEO and if you want to learn more about SEO you should learn from Aaron Wall他是一个掌握在徐和如果您想了解更多关于徐你应该了解,从亚伦墙
Because I have benefited lots from his teaching I decided to drop him an因为我受益很多,从他的教学,我决定放弃,他一 email电子邮件 for an interview.接受采访。 And I was quite lucky enough to get him to do a interview with me via email.和我很幸运,足以让他在做采访跟我通过电子邮件。 I thought it would be great to share with you some questions I asked him.我认为这将是伟大的与大家分享一些问题,我问他。
Here’s The Interview With Aaron Wall 在这里的采访与亚伦墙
1. 1 。 Can you give a brief introduction about yourself and how you got started into您能简要介绍了关于您自己和您如何起步到
the SEO business?徐做生意呢?
My first website was a rant website and I had no money when I got on the web.我的第一个网站是一个rant网站和我有没有钱,当我在网站上。 From there organic search seemed an obvious step.从那里的有机搜索,似乎一个明显的一步。 I made another domain writing down notes for myself as I was learning and a person came across the site and wanted to hire me.我提出另一个域写下注释为自己,正如我是学习和一个人来到全国各地的网站和希望聘请我。 I tried refusing but he was reluctant to my refusal.我试图拒绝,但他不愿意我的拒绝。 A month later he made thousands of dollars profit from my $100 SEO service and so my career began.一个月后,他作出了数千美元的利润从我的100元,徐和服务,使我的职业生涯开始。
2. 2 。 There are many so called SEO experts out there, but what makes you different from the rest?有很多所谓的专家徐有,但什么让你从不同的,其余的呢?
I have worked with some of the largest household brands online and small mom and pop type websites.我曾与一些最大的家居品牌网上和小妈妈和POP类型的网站。 Few SEOs have that opportunity to gain the insights you get from that range of experience.数seos有机会获得启示你从各种经验。 If SeoBook.com as a site died tomorrow and I did not sell SEO consulting I would still make a good living…ie: I use my own advice as well as giving it out.如果seobook.com作为一个网站的死亡,明天我没有出售徐咨询我仍作出一个美好的生活…即:我用我自己的意见,以及给予出来。 I also rank on the first page of Google’s search results for “seo.” Rather than always trying to be right and give a black and white yes or no answer I realize many questions require deeper context.我也排名在第一页上的Google的搜寻结果为“徐” ,而不是总是试图以正确的,并给予一个黑色和白色是或否的答案我明白了很多问题,需要更深的背景。 Understanding why things are how they are also helps you figure out where they may go as the structure of the web changes.理解为什么事情是如何,他们也可以帮助您的数字,他们到何处去,可能由于结构网络的变化。
3. 3 。 Everyone online is now fighting to get high rankings in Google is that really important?大家在线现正争取获得高的排名在Google的是,真正重要的呢?
Most businesses can enhance their exposure and profits through search.大多数企业可以提高他们的接触和利润,通过搜索。 It is not for everyone, but maybe only 98% of the market needs it.它并不适合每一个人,但也许只有98 %的市场需求。 ![]()
4. 4 。 If I am a newbie to SEO, do you have any advice how can I get started to SEO my web pages to be friendly with search engines?如果我是一名新手,以徐,你有什么意见,我该怎么去开始徐在我的网页,以友好与搜索引擎呢?
I created two guides to really help begginers.我创建了两个指南,以真正帮助初学者。 One is blog specific and the other is more general.一个是博客具体的和其他的是更普遍的。 Since you run a blog I would suggest reading The Blogger’s Guide to SEO (既然你运行一个博客,我建议读Blogger的指导,以徐( http://www.seobook.com/bloggers ), though the Work.com guide to learning SEO ( ) ,虽然work.com指导,以学习徐( http://www.work.com/learning-search-engine-optimization-1053/ ) should be helpful too. )应该是有帮助的太多。
5. 5 。 What are the top search engine would you recommend for people to SEO on and how can we go about to start doing SEO for our web pages?什么是顶端的搜索引擎将您推荐的人,以徐就和我们如何能去即将开始做徐为我们的网页吗?
In most places Google is the market leader.在大多数地方Google是市场的领头羊。 They are the engine with the most traffic worth focusing on the most in most markets.他们是引擎与交通最值得着眼于大多数在大多数市场。 In some foreign markets other search players lead the market.在一些国外市场的其他搜索播放器市场领先地位。 This global search report (这个全球搜索报告( http://www.multilingual-search.com/global-search-report-2007-released-free-pdf/15/10/2007 ) should help you identify other important engines in those markets. )应该帮助您确定的其他重要引擎,在这些市场。
6. 6 。 It is truth that search engines loves blog more then normal websites?这是真理,搜索引擎的热爱更多的博客,然后正常的网站呢?
The answer here is yes, and for a wide array of reasons.这里的答案是肯定的,和各式各样的理由。 ![]()
- Blogs博客 allow you to regularly publish bite sized targeted content.让您定期公布咬大中型有针对性的内容。
- People can -人可以 subscribe订阅 to your feed and be notified anytime you post new stuff.您的饲料,并随时通知您发布新的东西。
- Over time that builds a large base of subscribers. -随着时间的推移,建立大型基地的订户。
- Whenever you have new content that means hundreds or thousands of people who like your field see it right away. -每当你有新的内容,这意味着数百或数千人,谁喜欢你的领域看到它的权利。 If they like it and link at it then your rankings go up further.如果他们喜欢和链接,然后您的排名上升进一步。
- Blogging is generally quite conversational in nature. -博客是相当普遍的会话的性质。 Publishing a blog makes it easier for others to learn to trust you and want to link to you.出版一本博客使得更容易让别人学会信任你,并希望与您建立链接。
7. 7 。 What are the important factors to consider when doing SEO?什么是重要的考虑因素时,做SEO技术? It is all about just collected good quality backlinks to get good rankings?这是所有关于刚才所收集的良好素质反向得到良好的排名吗?
Currently backlinks are the leading key.目前的反向是领先的关键。 But you also need to get the right kinds of links.但你也需要得到正确的种联系。 If I am buying 10,000 links at $20 a month each that is $200,000 in recurring ad spend.如果我买10000链接20元,每月每这是二十零点〇万美元在经常出现的广告花费。 If I am getting 100,000如果我获得100000 free自由的 links that do not require recurring payment that is a big advantage worth a lot of money (assuming my on site sales process and site structure are designed to convert link equity and rankings into money).链接不需要周期性付款是一大优势,值得了很多钱(假设我在现场的销售流程和网站结构的目的是转换链接公平和排名成金钱) 。 Plus when people mention your site in a positive light it builds believers and transfers trust to your site.加上当人们提到您的网站是一个积极的轻它建立信徒和转让信托到您的网站。 Something that is hard to get by just renting links.东西是很难得到的只是租用的联系。 And that is why content has to be part of your link strategy.这就是为什么内容要的一部分,您的链接策略。
8. 8 。 Where do you get your knowledge and experiences in SEO?如果你让您的知识和经验在SEO技术?
My wife (我的妻子( http://www.heygio.com ) and I publish a lot of websites, worked for a diverse set of clients, and have some great friends who monitor the search space as well as we do. )和我出版了很多网站,工作了多样化的客户,并有一些伟大的朋友,谁监管的搜索空间,以及我们做的。
9. 9 。 Do you use any software to do your SEO?您有没有使用任何软件,做您的SEO技术? Can you recommend a few to us and explain why you use them?你能几点建议,给我们解释为什么你使用它们?
We offer a lot of free SEO我们提供了很多免费的徐 tools工具 ( ( http://tools.seobook.com/ ) on our website that I use on a daily basis. )在我们的网站上,我每天使用的基础上。 My favorite我的最爱 tool工具 is SEO for Firefox.徐是用于Firefox的。 Beyond that, I also like many of the competitive research tools like Compete.com Search Analytics, SEO Digger, and Microsoft’s Ad Intelligence plug in. And every SEO should be using an analytics product of some sort.除此之外,我也想很多的竞争力的研究工具,如compete.com搜索分析,徐挖掘机,以及微软的广告情报堵塞英寸和每一个徐应使用分析产品,某种形式的。
10. 10 。 I would not say I am an SEO expert myself but from my experience is SEO all about ensuring the title tags, meta tags and url tags and backlinks are catered to the keywords you want to target?我不会说我是徐专家,但我从我的经验是徐在所有关于确保标题标记, META标记和URL标记和反向链接迎合关键字您想要的目标?
Absolutely correct.绝对正确的。 And then beyond just ranking for keywords you also want to create content that people want to talk about and share…and that could be because they love you, they hate you, you made them laugh, or you offer a great useful utility.然后不仅仅是排名,关键字,你也想创造的内容,人们想谈谈和分享… …并认为可能是因为他们爱你,他们恨你,你使他们发笑,或您所提供的一个伟大有用的实用程序。
11. 11 。 Is there any sure way to find out what we do with our website for SEO is the right way or wrong way?是否有任何肯定的方式,找出我们做什么与我们的网站为徐是正确的做法或错误的方法呢?
The easiest way is to set a baseline and start tracking.最简单的方法是设定一个基准,并开始追踪。 Use analytics tools to track general traffic trends and use our rank checker (使用分析工具来跟踪一般性的交通发展趋势和使用我们的职级检查( http://tools.seobook.com/firefox/rank-checker/ ) to track your rankings for important keywords. )来追踪您的排名为重要的关键词。 Keep in mind that even if your rankings fluctuate a lot and rankings sometime drop that is fine so long as your general traffic trend is increasing.请记住,即使您的排名波动,有很多和排名下降,有时是罚款,只要您的一般交通的趋势是越来越多。
12. 12 。 Lastly, we know you wrote a really powerful book called the SEObook, I got a copy myself and I feel it’sa great book and you maybe share with us what inspired you to start writing that book?最后,我们知道你写了一个真正强大的图书称为seobook ,我得到的副本,我和我觉得这是很大的书,你也许与我们分享什么启发您开始写这本书?
I saw that search was getting harder…but I loved the field.我看到的搜索是越来越难… …但我喜欢领域。 At that point in time I also realized that selling consulting was a rough business model (for both clients and consultants).在这一点上,在时间,我也意识到,销售咨询是一个粗糙的商业模式(客户和顾问) 。 I figured the ebook could help a lot of people. i想通了电子书可帮助了很多人。 Around 13,000 people bought it and thousands more got it through other means.周围的1.3万人买了数以千计更多了,通过其他手段。 So it ended up working out a bit better than I expected.因此,它结束了工作出了一点更好的比我预想的。 But since I am only one person, as search keeps growing more complex I had to change my business model to focus on deeper customer relationships.但由于我只有一个人,作为搜索不断增加,更复杂的,我不得不改变我的商业模式将重点放在更深的客户关系。 That is why we launched our SEO training program (这就是为什么我们推出了我们的徐训练计划( http://training.seobook.com/ ). ) 。
Summary 摘要
Overall you can see from this interview what Aaron shared has really lots of fine details into SEO.整体你可以看到从这次采访中有什么亚伦共享,确实很多细节到徐。 If you like this post do remember to subscribe to this blog, also if you any further comment do input your comments below.如果你喜欢这个职位不记得要订阅此博客,也如果您有任何进一步的评论做输入您的评论如下。
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