
I remember the first time when I first learn about SEO it actually came from Aaron Wall’s website at我記得第一次當我第一次了解徐它實際上來自亞倫牆的網頁 www.SeoBook.com www.seobook.com . 。 He is a master in SEO and if you want to learn more about SEO you should learn from Aaron Wall他是一個掌握在徐和如果您想了解更多關於徐你應該了解,從亞倫牆
Because I have benefited lots from his teaching I decided to drop him an因為我受益很多,從他的教學,我決定放棄,他一 email電子郵件 for an interview.接受採訪。 And I was quite lucky enough to get him to do a interview with me via email.和我很幸運,足以讓他在做採訪跟我通過電子郵件。 I thought it would be great to share with you some questions I asked him.我認為這將是偉大的與大家分享一些問題,我問他。
Here’s The Interview With Aaron Wall 在這裡的採訪與亞倫牆
1. 1 。 Can you give a brief introduction about yourself and how you got started into您能簡要介紹了關於您自己和您如何起步到
the SEO business?徐做生意呢?
My first website was a rant website and I had no money when I got on the web.我的第一個網站是一個rant網站和我有沒有錢,當我在網站上。 From there organic search seemed an obvious step.從那裡的有機搜索,似乎一個明顯的一步。 I made another domain writing down notes for myself as I was learning and a person came across the site and wanted to hire me.我提出另一個域寫下註釋為自己,正如我是學習和一個人來到全國各地的網站和希望聘請我。 I tried refusing but he was reluctant to my refusal.我試圖拒絕,但他不願意我的拒絕。 A month later he made thousands of dollars profit from my $100 SEO service and so my career began.一個月後,他作出了數千美元的利潤從我的100元,徐和服務,使我的職業生涯開始。
2. 2 。 There are many so called SEO experts out there, but what makes you different from the rest?有很多所謂的專家徐有,但什麼讓你從不同的,其餘的呢?
I have worked with some of the largest household brands online and small mom and pop type websites.我曾與一些最大的家居品牌網上和小媽媽和POP類型的網站。 Few SEOs have that opportunity to gain the insights you get from that range of experience.數seos有機會獲得啟示你從各種經驗。 If SeoBook.com as a site died tomorrow and I did not sell SEO consulting I would still make a good living…ie: I use my own advice as well as giving it out.如果seobook.com作為一個網站的死亡,明天我沒有出售徐諮詢我仍作出一個美好的生活…即:我用我自己的意見,以及給予出來。 I also rank on the first page of Google’s search results for “seo.” Rather than always trying to be right and give a black and white yes or no answer I realize many questions require deeper context.我也排名在第一頁上的Google的搜尋結果為“徐” ,而不是總是試圖以正確的,並給予一個黑色和白色是或否的答案我明白了很多問題,需要更深的背景。 Understanding why things are how they are also helps you figure out where they may go as the structure of the web changes.理解為什麼事情是如何,他們也可以幫助您的數字,他們到何處去,可能由於結構網絡的變化。
3. 3 。 Everyone online is now fighting to get high rankings in Google is that really important?大家在線現正爭取獲得高的排名在Google的是,真正重要的呢?
Most businesses can enhance their exposure and profits through search.大多數企業可以提高他們的接觸和利潤,通過搜索。 It is not for everyone, but maybe only 98% of the market needs it.它並不適合每一個人,但也許只有98 %的市場需求。 ![]()
4. 4 。 If I am a newbie to SEO, do you have any advice how can I get started to SEO my web pages to be friendly with search engines?如果我是一名新手,以徐,你有什麼意見,我該怎麼去開始徐在我的網頁,以友好與搜索引擎呢?
I created two guides to really help begginers.我創建了兩個指南,以真正幫助初學者。 One is blog specific and the other is more general.一個是博客具體的和其他的是更普遍的。 Since you run a blog I would suggest reading The Blogger’s Guide to SEO (既然你運行一個博客,我建議讀Blogger的指導,以徐( http://www.seobook.com/bloggers ), though the Work.com guide to learning SEO ( ) ,雖然work.com指導,以學習徐( http://www.work.com/learning-search-engine-optimization-1053/ ) should be helpful too. )應該是有幫助的太多。
5. 5 。 What are the top search engine would you recommend for people to SEO on and how can we go about to start doing SEO for our web pages?什麼是頂端的搜索引擎將您推薦的人,以徐就和我們如何能去即將開始做徐為我們的網頁嗎?
In most places Google is the market leader.在大多數地方Google是市場的領頭羊。 They are the engine with the most traffic worth focusing on the most in most markets.他們是引擎與交通最值得著眼於大多數在大多數市場。 In some foreign markets other search players lead the market.在一些國外市場的其他搜索播放器市場領先地位。 This global search report (這個全球搜索報告( http://www.multilingual-search.com/global-search-report-2007-released-free-pdf/15/10/2007 ) should help you identify other important engines in those markets. )應該幫助您確定的其他重要引擎,在這些市場。
6. 6 。 It is truth that search engines loves blog more then normal websites?這是真理,搜索引擎的熱愛更多的博客,然後正常的網站呢?
The answer here is yes, and for a wide array of reasons.這裡的答案是肯定的,和各式各樣的理由。 ![]()
- Blogs博客 allow you to regularly publish bite sized targeted content.讓您定期公佈咬大中型有針對性的內容。
- People can -人可以 subscribe訂閱 to your feed and be notified anytime you post new stuff.您的飼料,並隨時通知您發布新的東西。
- Over time that builds a large base of subscribers. -隨著時間的推移,建立大型基地的訂戶。
- Whenever you have new content that means hundreds or thousands of people who like your field see it right away. -每當你有新的內容,這意味著數百或數千人,誰喜歡你的領域看到它的權利。 If they like it and link at it then your rankings go up further.如果他們喜歡和鏈接,然後您的排名上升進一步。
- Blogging is generally quite conversational in nature. -博客是相當普遍的會話的性質。 Publishing a blog makes it easier for others to learn to trust you and want to link to you.出版一本博客使得更容易讓別人學會信任你,並希望與您建立鏈接。
7. 7 。 What are the important factors to consider when doing SEO?什麼是重要的考慮因素時,做SEO技術? It is all about just collected good quality backlinks to get good rankings?這是所有關於剛才所收集的良好素質反向得到良好的排名嗎?
Currently backlinks are the leading key.目前的反向是領先的關鍵。 But you also need to get the right kinds of links.但你也需要得到正確的種聯繫。 If I am buying 10,000 links at $20 a month each that is $200,000 in recurring ad spend.如果我買10000鏈接20元,每月每這是二十零點〇萬美元在經常出現的廣告花費。 If I am getting 100,000如果我獲得100000 free自由的 links that do not require recurring payment that is a big advantage worth a lot of money (assuming my on site sales process and site structure are designed to convert link equity and rankings into money).鏈接不需要週期性付款是一大優勢,值得了很多錢(假設我在現場的銷售流程和網站結構的目的是轉換鏈接公平和排名成金錢) 。 Plus when people mention your site in a positive light it builds believers and transfers trust to your site.加上當人們提到您的網站是一個積極的輕它建立信徒和轉讓信託到您的網站。 Something that is hard to get by just renting links.東西是很難得到的只是租用的聯繫。 And that is why content has to be part of your link strategy.這就是為什麼內容要的一部分,您的鏈接策略。
8. 8 。 Where do you get your knowledge and experiences in SEO?如果你讓您的知識和經驗在SEO技術?
My wife (我的妻子( http://www.heygio.com ) and I publish a lot of websites, worked for a diverse set of clients, and have some great friends who monitor the search space as well as we do. )和我出版了很多網站,工作了多樣化的客戶,並有一些偉大的朋友,誰監管的搜索空間,以及我們做的。
9. 9 。 Do you use any software to do your SEO?您有沒有使用任何軟件,做您的SEO技術? Can you recommend a few to us and explain why you use them?你能幾點建議,給我們解釋為什麼你使用它們?
We offer a lot of free SEO我們提供了很多免費的徐 tools工具 ( ( http://tools.seobook.com/ ) on our website that I use on a daily basis. )在我們的網站上,我每天使用的基礎上。 My favorite我的最愛 tool工具 is SEO for Firefox.徐是用於Firefox的。 Beyond that, I also like many of the competitive research tools like Compete.com Search Analytics, SEO Digger, and Microsoft’s Ad Intelligence plug in. And every SEO should be using an analytics product of some sort.除此之外,我也想很多的競爭力的研究工具,如compete.com搜索分析,徐挖掘機,以及微軟的廣告情報堵塞英寸和每一個徐應使用分析產品,某種形式的。
10. 10 。 I would not say I am an SEO expert myself but from my experience is SEO all about ensuring the title tags, meta tags and url tags and backlinks are catered to the keywords you want to target?我不會說我是徐專家,但我從我的經驗是徐在所有關於確保標題標記, META標記和URL標記和反向鏈接迎合關鍵字您想要的目標?
Absolutely correct.絕對正確的。 And then beyond just ranking for keywords you also want to create content that people want to talk about and share…and that could be because they love you, they hate you, you made them laugh, or you offer a great useful utility.然後不僅僅是排名,關鍵字,你也想創造的內容,人們想談談和分享… …並認為可能是因為他們愛你,他們恨你,你使他們發笑,或您所提供的一個偉大有用的實用程序。
11. 11 。 Is there any sure way to find out what we do with our website for SEO is the right way or wrong way?是否有任何肯定的方式,找出我們做什麼與我們的網站為徐是正確的做法或錯誤的方法呢?
The easiest way is to set a baseline and start tracking.最簡單的方法是設定一個基準,並開始追踪。 Use analytics tools to track general traffic trends and use our rank checker (使用分析工具來跟踪一般性的交通發展趨勢和使用我們的職級檢查( http://tools.seobook.com/firefox/rank-checker/ ) to track your rankings for important keywords. )來追踪您的排名為重要的關鍵詞。 Keep in mind that even if your rankings fluctuate a lot and rankings sometime drop that is fine so long as your general traffic trend is increasing.請記住,即使您的排名波動,有很多和排名下降,有時是罰款,只要您的一般交通的趨勢是越來越多。
12. 12 。 Lastly, we know you wrote a really powerful book called the SEObook, I got a copy myself and I feel it’sa great book and you maybe share with us what inspired you to start writing that book?最後,我們知道你寫了一個真正強大的圖書稱為seobook ,我得到的副本,我和我覺得這是很大的書,你也許與我們分享什麼啟發您開始寫這本書?
I saw that search was getting harder…but I loved the field.我看到的搜索是越來越難… …但我喜歡領域。 At that point in time I also realized that selling consulting was a rough business model (for both clients and consultants).在這一點上,在時間,我也意識到,銷售諮詢是一個粗糙的商業模式(客戶和顧問) 。 I figured the ebook could help a lot of people. i想通了電子書可幫助了很多人。 Around 13,000 people bought it and thousands more got it through other means.周圍的1.3萬人買了數以千計更多了,通過其他手段。 So it ended up working out a bit better than I expected.因此,它結束了工作出了一點更好的比我預想的。 But since I am only one person, as search keeps growing more complex I had to change my business model to focus on deeper customer relationships.但由於我只有一個人,作為搜索不斷增加,更複雜的,我不得不改變我的商業模式將重點放在更深的客戶關係。 That is why we launched our SEO training program (這就是為什麼我們推出了我們的徐訓練計劃( http://training.seobook.com/ ). ) 。
Summary 摘要
Overall you can see from this interview what Aaron shared has really lots of fine details into SEO.整體你可以看到從這次採訪中有什麼亞倫共享,確實很多細節到徐。 If you like this post do remember to subscribe to this blog, also if you any further comment do input your comments below.如果你喜歡這個職位不記得要訂閱此博客,也如果您有任何進一步的評論做輸入您的評論如下。
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