This maybe one of the longest post you will ever see about MSN Adcenter on how I had a conversion of 14% from just 7 clicks to a sale which brought in US$47! First off before you continue reading this article, I do not guarantee any results from following the tips I am about to exposed but I am quite sure you a more optimized result out of it 
The result generated from this is from pure testing and tweaking of my ad.
To be frank this is not my first time doing PPC, I have been an advertiser in Google Adwords for some time already. So what I did this time was basically applying the same tactics I know into MSN as well. First off to get cheaper clicks on MSN what I did was I set the currency of the MSN Adcenter to Singapore Dollars. By default it is actually US Dollars, why did I do that you may ask? Well it’s very simple, in MSN Adcenter the lowest PPC bid price that they allow is $0.05 regardless of which currency you choose. The current rate of SG$1 to US$1 is current 1.38 so if you think about it I am now able to bid at US$0.03 just because I choose Singapore as my default currency.
However do caution, you will seldom get be able to get clicks at $0.05 these days, from this experience I did the cheapest I found is at a rate of SG$0.11.
First thing you will noticed in the screen shot above, I have set a budget of SG$400 a month for my campaign. The reason I do that is you have to understand from the search engine point of view how do they surf ads on their websites for advertisers.
The amount of times your ad will appear on search engine is always related to your budget and how much you are willing to pay for. Because if you are MSN, wouldn’t you want to always give higher priority to those who are willingly to spend more?
Here’s how it works, search engine will always give higher priority to those who set a higher budget limit compared to those that are lower. In this way, your advertisement will get the maximum amount of exposure and impressions for the keywords you want to advertise. So if you are currently not getting any impression on your ads now you know why
This tactic can also be applied in Google Adwords to as high as $1,000 a month but just remember to only advertise in Google Search Network only.
For the negative keyword part, this is the section where you will want to input keywords that you DO NOT want to advertise on. Let say you are interested to advertise on the broad keyword “wordpress”. If some one type “free wordpress” or “wordpress free” my advertisement will not appear as I set the negative keyword “free” in the box as you seen above.
To brainstorm a good set of negative keywords, think about the type of people online that you do not wish to advertise to
Here’s How I Setup My MSN Adcenter Ad Group
Click On Picture Above To Enlarge
To get the maximum results from your Ad Groups, it is always recommended to create a separate Ad Group for each new set of keywords and country.
Here’s Are Some Common Mistakes Done By Many Advertisers
- They set the Ad Group to advertise on multiple countries
- They only input only 10 keywords in their ad group
- They set a really low budget on their ad group
Here’s How I Get Keywords The Lazy Way
Click On The Picture Above To Enlarge
I could have done a better job in getting keywords but I was pretty lazy so I decided to just use the keyword tool provided by MSN Adcenter. Do note that in PPC, keywords are the most important factor which will determine the end results of your campaigns.
There Are Three Ways You Can Get Keywords
1. Find keywords containing a word or phrase
You can use this option to easily generate lot so of keywords from a primary keyword you have typed as you can see in the above image.
2. Search a website for keywords
You can use this option to spy on your competitor’s keywords by simply entering the website url of the competitor. This evil tactic saves you lots of time and research 
3. Search the destination URLs of your ads
I do not use this option a lot but what I know is that MSN will just give you suggested keywords based on the website you want to advertise on.
To get more ideas and help on getting keywords you can click here to read an article I wrote about spying on keywords.
Always Remember To Advertise On All Three Type Of Keywords
On each keyword that you managed to find, always take the time to advertise on the broad match, exact match and phrase match. To understand more about the difference in each keyword match here’s a detailed explanation of them taken from MSN Adcenter.
* Broad match triggers the display of your ad when individual words in your keyword appear, in any order, in a customer’s search query. For example, your keyword “red flower” would match search queries that include “red flower,” “flower is red,” and other variations, and not just “red” or “flower.” Broad match can expand to include words that are closely related to your keywords. For example, a search query for “red carnation” may result in your ad being displayed, because adCenter automatically identifies carnation as a type of flower. Use broad match to expose your ads to a wider audience.
* Phrase match triggers the display of your ad if the word or words in your keyword appear in a customer’s search query—even if other words are present in what they type. Your keyword “red flower” would match searches for “big red flower” and “red flower,” but not “yellow flower” or “flower red.”
* Exact match triggers the display of your ad only when the exact word or words in your keyword, in exactly the same order, appear in a customer’s query. Your keyword “red flower” would only match searches for “red flower,” with no spelling variations. With exact match you may see fewer impressions (An ad that is served to and displayed on a user’s browser.) but a higher click-through rate (The ratio of the number of times an ad is clicked to the number of times the ad is displayed. ) , because your ad is shown to people who may be more interested in your product.
Download My Set Of Keywords
I created two set of keywords in two Ad Groups, you download them below
MSN Adcenter Ad Group 1 - Wordpress Keywords
MSN Adcenter Ad Group 2 - Random Keywords
Tips On Creating That Ad
What you see above is the ad I used to advertise Atomic Blogging 2.0, here’s are some tips you can use when creating an ad.
1. Use Keywords In Your Headline - The keyword I was targeting in this ad was actually Atomic Blogging
2. Insert A Problem Or Solution On The First Line Of Your Ad
3. Add A Gift Or What’s In It For Me On The 2nd Line Of Your Ad
4. Enter Website URL as Display URL but in the destination URL enter a tracking link for tracking purposes.
Summary
That’s almost about it, if you like this post do remember to subscribe to this blog to get further updates. One last thing to note is that will you be able to get the same result as me if you actually do this? Chances are you may or may not, it highly depends on what keywords you used and what ad you use. You will only be able to know only after you tested it
If you are interested to promote Atomic Blogging 2.0, you can simply click here to sign up for a free Clickbank account, and click here to sign up for Atomic Blogging Affiliate Program which has a 70% commission payout. Or you can simply use your own Clickbank hoplink at
http://(yourid).atomicblog.hop.clickbank.net
(replace yourid with your clickbank id)
If you have any further feedback or comment about this post, do post them below would love to hear your comments
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It’s sad to see this but time and time again I see this happen to me many times.
