If you have been doing Internet Marketing, you would know that the money is in the list. But it’s not the number of people you want in the list, to be more accurate the money is in a hyper active list. Simply put, if you have 1,000 people in your email database. The number of people who actively open your emails are the ones that make money not the number of people in your list.
Just recently, during the launch of Atomic Blogging 2.0. I had a couple of friends whose list was a size of 10,000. However, what I realized only a handful of them actually were active which is only about 500. So what happen to the rest of the 9,500? Well they are so called dead list!
In email marketing, it is really important for you to actively keep your list updated with information at least once every 2 weeks in order to keep it active. So what I am going to share with you is tips on how you can make your list more active.
Tip 1 - Send Out Regular Email Updates
If you are on my email list, you would know I normally sent out email newsletter at least once every 3 to 4 days (sometimes more). The reason I do that is not only to get a closer relationship with my readers but also to keep them active reading my stuff.
Just by keeping your readers active with you, you actually make people remember who you are and want to learn more from you. The more you are able to keep a reader connected to you, the more you will be able to sell later on
Tip 2 - Always Have A Call To Action In Your Emails
When you are sending out emails to your readers, you would only want to keep to only one type of call to action in your emails. It can be a call to action to ask them to go to a website, or maybe reply to a survey question. The thing is you are only allow to have ONE CALL TO ACTION! Do not put so many things in one email because that will confused your reader.
Tip 3 - Keep Your Emails Short And Simple
You will be surprised that a handful of people always only read the 1st 2 paragraphs of any email sent out by me. How do I know that it’s because there are times, I put the important information in the 6th paragraph and I get lots of people sending me emails to ask about the details I mention in the email.
The best is keep your emails short about 4 paragraphs especially when you are recommending a product to someone online and keep only about 7 words per line in your emails with not more then 5 lines per paragraph.
If you need help on building a list, I highly recommend you get a free auto responder account by clicking here. I gonna go now, time for me to play with my 2 new 16GB iPhone
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