Is Video Marketing That Effective ?

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Many marketers online and bloggers around the Internet has used it and even claim it converts customers better. What am I talking about? Well it’s video marketing. I have been playing around with video marketing for some time but what I can say about video marketing is that it is not as effective as what you may have thought.

Here Are Some of The Types of Video You Can See Online

- Comedy Videos
- Tutorial Videos
- Pitching Videos
- Gossip Videos
- Self Improvement Videos
- Movie Videos
and much more…

Most of the videos that runs online are pretty impressive with nice sound effects and graphics but what I realized is that most often videos require users to press the play button in order to video the video clip and that is actually consider as one action.

Here’s Are Some of The Pros of Video Marketing

- Builds more creditability for your business
- Allows your readers to know who you are in person
- Able deliver your message in a much clearer with visual
- Helps keeps your readers stay on your blog a longer time

Cons of Video Marketing

- Time consuming
- Not many people would bother to press the play button ( You will be suprised when you track stuff )
- Need to learn complicating programs to learn how to edit the video

For blogging aspect, I have many videos posted here in my blog but what I realized there were be more people reading a post compared to playing a video based on my tracking results. From first hand experience it will normally take me about 1 hour of my time to create just a 20 minute video tutorial. However sometimes it can be very disappointing when out of 300 people who reads a post only about 50 to 100 people would bother to play the video.

So How Do You Get More People To View Your Video?

Here’s a simple but yet evil trick you can do to make your readers view your video. When the page loads on your blog or website, you do a auto play of the video and force the viewer to see your video. Or you can say there is a hidden code in the video you can claim a FREE gift.. haha.

In most cases when you view video messages sent by Gurus and especially so when they say that video is really good. If you are smart enough to go to the direct link where you can find the video in YouTube you will be able to see how many people actually view such videos. It would normally hit in the range of 2,000 to 10,000 which is really peanuts compared to other videos you see in Youtube that goes by the Millions! What differentiate them is that one video is pure pitching the other is for entertainment =)

Posted a video before yourself? Why not post your comments below about your experience.